Offering solutions

Ghost Dev Studio Inc.

Sector / Web development

Agency / Zync Agency

Role / Senior design

SUMMARY

Ghost Dev Studio needed a clever, modern brand that could convey a simple message: Ghost offers professional, white label development services for your business, and asks for zero visibility in return. 

Ghost works diligently, but invisibly. It doesn’t share its client list. No one outside your business would even know they are there. Communicating this whole concept through branding was a fun challenge.

  • The logo itself uses a modern font spliced between two coding brackets. This instantly discloses the nature of Ghost’s services.

    The visual language consists solely of black, white and greys. Graphic elements are clean and minimal. No embellishments. Typography is a focal point, and allows for instant communication with the viewer. Everything swims in white space. It takes the concept of “white label” very literally.

    The bold simplicity of the design gives the brand a very modern, premium quality, yet the language and tone of voice is straight to the point. The whole brand embodies the concept of Ghost.

SCOPE

  • Brand research

  • Logo suite

  • Visual language

  • Tone of voice

  • Typography

  • Iconography

  • Brand collateral

  • Web creative

  • Promotional material

As a white label brand, Ghost is skilled, diligent, and asks for zero visibility.