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{{ L.ch }} &DIRECTION

Graphic design
branding and
communications

Toronto-based designer and creative director.

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It's taken me years to find my favourite place in design.

My favourite place

I love both ends of the spectrum — from high-level strategy to pushing the pixels.

What that means

This hybrid work lets me guide brand direction, and then actually take it there.

LandLogic social post on a phone
Person carrying a black LandLogic tote bag LandLogic website on several phones
LandLogic

Building a
new proptech brand.

DaaS / SaaS|Brand identity

LandLogic needed to define their brand positioning, develop a full identity, roll out the assets and establish a robust communication strategy.

Person reading the One Ontario brochure on a sofa
Finger tapping a phone showing the One Ontario research page One Ontario presentation slides around a laptop
One Ontario

An identity
for a modern Ontario.

Not-for-profit|Brand identity

One Ontario needed a flexible brand to collaborate with government partners, industry professionals and research initiatives.

Person holding the Osler Legal Year in Review publication
Osler magazine ad for the St. Joseph's Healthcare Foundation gala Pages from the Osler brand standards guide
Osler, Hoskin & Harcourt LLP

Crafting a
powerful brand system.

Law firm|Brand system

As a large company in the public eye, Osler needed a robust and comprehensive brand system to uphold standards and ensure consistency.

Display screen showing the AECO Innovation Lab five-year reflection presentation
AECO Innovation Lab 5th anniversary welcome sign AECO Innovation Lab 5th anniversary name tag on a lanyard
AECO Innovation Lab

Creating an identity for disruption.

Venture lab|Brand & event identity

AECO Innovation Lab needed an edgy, bold identity to launch, and then 5 years later needed an energetic upgrade for its anniversary event.